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It's been three years since the near-collapse of two American automobile manufacturers led to Gary Alcombrack losing his Dodge-Chrysler-Jeep dealership in Grass Valley.
And the man can't stop smiling.
Dressed in a crisp, blue-and-white shirt, white shorts and sneakers, Alcombrack pulled open the door of a scintillating yellow, 35th anniversary Nissan 350Z — logically set at the entrance to Liberty Motors on Freeman Lane in Grass Valley.
“Look at that interior! Beautiful!” Alcombrack's joy matched the coupe's sparkle. “You can still smell the leather. It's an '05 — 23,000 miles.”
Internet sales, a new Web page launched June 5, and a no-commission sales strategy wrapped around a fixed price, six-month warranty and full service have helped spread Alcombrack's happy contagion.
Buyers come up from Auburn, Sacramento, Lincoln, Lake County, Red Bluff, Sonoma, Fort Bragg, Richmond San Carlos, Chico, Susanville — even New Jersey.
In addition to competitive, haggle-free prices, they're also coming for hard-to-find items. Alcombrack showed off a two-door, four-wheel-drive BMW sedan, a 1999 Mercedes-Benz E-Class with just 62,000 miles or a pearl-white convertible 2003 Ford Thunderbird.
Part of Alcombrack's fun is hand-picking the fleet himself. He looks for great condition, clean history and low mileage, he said.
That package drew one customer from Saskatchewan, Canada.
“I really appreciate the great service, both online and in person, at this dealership,” wrote Al Martin, new owner of a 2008 Dodge diesel truck, in a post-sale customer survey.
On Thursday, a handwritten thank-you note arrived from Chris Vloedman in Martinsburg, W. Va., who flew out to Reno to pick up another Dodge truck. General Manager Joe Nicholas had put his customer up for the night at his own home.
“I wanted to thank ya'll for the excellent hospitality,” Vloedman wrote.
That's the kind of customer service not likely found at a new-vehicle dealership in the big city, Alcombrack said.
And a stress-free conference room
His gains are hard-won after the emotional and financial blow of losing the last new car dealerships in western Nevada County.
“Horrible,” he said.
Plummeting sales tax revenue to the city of Grass Valley followed, and this year, city officials are taking the tough steps of axing police and firefighter positions in a third year of budget cuts.
At Liberty Motors, too, staff has declined. Alcombrack employs just two salesmen, down from 13, and he joins the crew to work seven days a week.
New jobs have gone to mechanics who bring experience not found at a narrowly focused agency, Alcombrack said. (He also invested in getting them all certified, he added.)
A year after he implemented the new strategy, “our sales are up 50 percent,” Alcombrack said. Sales and service are up as much as 40 percent, he added, pointing to a white-board where he keeps track of service hours by month.
Readers of The Union voted Liberty Motors “The Best of the Best,” and Alcombrack is proud of it.
“It really tells me our business plan ... is becoming fully effective,” he said.
It's also come full circle: Alcombrack started in the business selling used cars more than 40 years ago.
But he'll keep his new conference room: A table and chairs set up patio-style in front of the business' big bay windows, a barbecue ready for Friday afternoon grilling.
“I've never been happier,” Alcombrack said.
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Amazing customer service and a very helpful staff
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Well worth the 3 hour drive
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Had a good time quick and easy
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The Best Car buying experience we have had. Thank You !
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Very positive buying experience
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Liberty was awesome. they dealt with me over the phone, answered all my questions and stayed open late with a smile
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The service provided and the vehecle purchased was worth the three hour trip
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No hassle, no pressure salemen, great find
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Best Price
Best Deal
Great People
Great Experience
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I feel happy, feel I did the best I could with the resources I had
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Great people, I knew I would buy from Liberty
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Best Price, Great sale, Thank you
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Direct, Promt, Easy, Convincing that vehical is in good working order, Best price, Best Deal, Great people
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Good place to buy, close knit family feeling in the store, recommend them to all
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BEST PRIC
BEST DEAL
GREAT PEOPLE
GREAT EXPERIENCE
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I am so happy with the service of Dan, Gary and Joe I cried and feel great about the trade in and purchase price!
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EASY
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Purchased online from Canada, we picked him up at the airport
I really appreceate the great service, both online and in person
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Easy, nice, quick!! Friendly
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Easy and enjoyable transaction
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The easiest and greatest process of buying a car I have ever had, Thank you
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Our favorite car dealer, this is the 3rd vehicle we have purchased here, Personal, affordable, low-pressure sales. Dependable vehicles sold here.
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Joe was great Quick and easy, would return
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A nice experience, low stress, Ernie went above and beyond
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I was very happy with the service we received at Liberty Motors I got the truck I wanted and got a great deal. I will refer people to shop at Liberty Motors
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Liberty was great to work with, great personal service
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Made buying a car quick and easy!
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Got what I came in for, Great Experience
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Thank you for you time and service, excellent experience and a great clean Jeep.
Erine was fun and informative
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Fast Friendly, quality automobiles, great experience, worth the drive
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HORRAY! GREAT JOB!
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WONDERFUL PEOPLE TO DO BUSINESS WITH
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GREAT GUYS, IT IS NICE TO WORK WITH PEOPLE YOU KNOW IN YOUR COMMUNITY
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THE SERVICE WAS QUICK AND EFFICENT ALL PEOPLE INVOLVED WERE WILLING TO WORK WITH YOU.
HO HAGGLES- GREAT EXPERENCE HIGHLY RECOMMENDED
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GOOD EXPERIENCE, VERY EASY TO DEAL WITH
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ERNIE WAS EASY AND GREAT ALL WENT SMOOTH
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LOCAL AND PROFESSIONAL
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VERY HELPFULL AND KIND GREAT SALESMEN
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THE STAFF WORKED WITH OUR BUDGET AND DID EVERYTHING TO MEET OUR NEEDS, WE ARE VERY SATISFIED
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WE WERE DELT WITH RESPECTIFULLY, HAD REALLY APPRECIATE THE SERVICE
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THANKS, ALWAYS GOOD TO BUY A CAR FROM YOU
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GREAT PEOPLE! HAD ALOT OF FUN AND GOT A GREAT DEAL.
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EVERYONE IS VERY NICE AND HELPFUL
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VERY NICE PEOPLE TO DEAL WITH, BEST IN TOWN
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APPRECIATED NOT HAVING TO HAGGLE
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GREAT EXPERIENCE, WAS NOT PUSHY, FRIENDLY, WILLING TO WORK WITH YOU , WILL BUY FROM THEM AGAIN
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VERY GOOD PEOPLE TO WORK WITH
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A very laid back experience with friendly staff, there was no hassle or secrets. Everything was upfront easy and honest.
The experience was very pleasant
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Thank you Liberty Motors, my husband loves his new truck!
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CUSTOMER SERVICE WAS GREAT
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IT WAS WORTH THE DRIVE
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GREAT GUYS GOT US IN AND OUT QUICK MADE US FEEL GOOD ABOUT DECISION
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BEST PRICE, GREAT PEOPLE, BEST DEAL
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Thank you for the painless experience
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BEST PRICE
BEST DEAL GOOD ATTITUDE
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VERY NICE GROUP TO WORK WITH, WORKED WITH ME TO GET THE TRUCK THE DAY I COULD MAKE IT DOWN THERE FROM YREKA
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VERY EASY TO WORK WITH,GREAT EXPERENCE
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iN AND OUT IN 2 HOURS, CAN'T BEAT THAT
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EVERYONE WAS AWESOME!!
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THEY WERE SUPER COOL AND NICE YAY!!
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GREAT PEOPLE EASY GOING, WILL RECOMMEND TO OTHERS
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GOOD AND FAST SERVICE
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VERY HELPFUL, WORKED HARD TO GET ME IN AND OUT THE DOOR FAST WHICH IS WHAT I WANTED
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GREAT TEAM, TOLD THEM WHAT I WANTED AND NO HASSLE CONTEST, THANK YOU
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WE FOUND THE TRUCK WE WERE LOOKING FOR, NO PRESSURE AND THE SALESMEN ARE POLITE.
THANKS GUYS WE SHALL RETURN
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FINE, BEST PRICE, BEST DEAL
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WONDERFUL FUNNY EXPERIENCE WITH DELIGHTFUL PEOPLE
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WE GOT A GREAT PRICE, WE HAD THE BEST TIME BUYING A CAR
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GREAT SERVICE WITH ERNIE, THE WHOLE THING WAS PAINLESS
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WE HAVE DONE BUSINESS HERE IN THE PAST AND HAVE ENJOYED THE EXPERiENCE, VERY SATISFIED
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I AM SO HAPPY I COULD PEE MY PANTS
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VERY FRIENDLY AND DOWN TO EARTH. THEY WERE WONDERFUL WITH MY SON! I WOULD RECOMMEND THEM TO EVERYONE AND ANYONE
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EVERYONE WAS VERY HELPFUL AND COURTEOUS, I WAS IN AND OUT VERY QUICKLY
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VERY FRIENDLY PEOPLE TO WORK WITH, PROVIDED ME WITH EVERYTHING I REQUESTED CONCERNING THIS SALE, KEPT THEIR WORD IN ALL ASPECTS
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GREAT SERVICE, VERY FRIENDLY
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BEST PRICE
BEST DEAL
GREAT PEOPLE AND GREAT EXPERENCE
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ERNIE WAS THE GREATEST JUST LIKE ALI
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2nd STOP LOOKING FOR A TRUCK, FOUND THE MOST AWESOME PRICED VEHICLE. ASSOCIATES ARE SUPER PEOPLE
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EASY TO WORK WITH FRIENDLY
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VERY ENJOYABLE 5 STAR PRODUCT
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EASY PURCHASE, GOOD DEALERSHIP, RECOMMENDED
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Buying my X-5 was such an easy and enjoyable experience ! Thanks Liberty
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Please keep up the good work and also a big smile
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LIBERTY HAS ALWAY TREATED US VERY WELL WITH GREAT SERVICE
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GREAT PLACE TO BUY!!
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Got a great car for a great price Thanks Liberty!
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They were very low key, stuck to their word, honest folks
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A WONDERFUL DEAL, CAR, SALES FOLK, ALL IS A GREAT THING!
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GREAT PEOPLE TO DO BUSINESS WITH, THIS IS MY SECOND PURCHASE FROM THEM
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Liberty Motors sales staff made me comfortable and relaxed about my purchase experience, I love it
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GREAT FOLKS, BEST PRICE
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GLAD TO HAVE WORKED OUT A DEAL TO DRIVE OFF WITH JEEP, SAVING THOUSANDS IN INTREST AND FEES
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VERY AWESOME FAST EXPERENCE, THANK YOU
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APPRECIATED THE PROMT REPLY TO MY INTERNET QUESTIONS. GREAT SERVICE ONCE I GOT TO THE DEALERSHIP
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GOOD PEOPLE AND GREAT SERVICE
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NO PUSHY SALES FEEL, THOROUGH, QUICK, FRIENDLY, GREAT DEAL
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the team of staff were great, very helpful as well as courteous, thank you
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HONESTLY WORKED, BEST DEAL WITH MY WIFE AND I, NEVER HAD BETTER SERVICE, AWESOME PEOPLE
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GREAT PEOPLE, SERVICE, SALES, THANK YOU FOR MAKING US A GREAT DEAL
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SUPER FRIENDLY AND LOVED MY PUPPY
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VERY GOOD EXPERIENCE WITH ALL THE STAFF AT LIBERTY
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OF THE MANY CARS I HAVE PURCHASED THIS IS BY FAR THE EASIEST AND BEST EXPERIENCE I HAVE EVER HAD.
SHOULD I FIND MYSELF IN NEED OF ANOTHER CAR YOU CAN BE SURE I WILL COME HERE FIRST
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NO HASSLE AT ALL
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SMOOTH EASY AND QUICK THE EPITONE OF A QUALITY CAR BUYING EXPERENCE
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SMOOTH FAST TRANSACTION, LOOKS LIKE A GREAT CAR AT A GREAT PRICE.
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SMOOTH FAST TRANSACTION, LOOKS LIKE A GREAT CAR AT A GREAT PRICE.
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The employees were awesome and willing to work with me on the price,
So glad we chose Liberty Motors.
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NO HASSLE, NO BS, GREAT TEAM.
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GREAT GUYS, WOULD RECOMMEND TO ANYONE.
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They were great guys, Everything went smooth and easy.
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BEST DEAL, GREAT PEOPLE.
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GREAT DEAL, GREAT PRICE, GREAT TO DEAL WITH.
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Libert Motors was fair and efficient with me, Dealing with Ernie and Joe was pleasant,
Thank you very much for making this transaction an easy one for me.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE.
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BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, A PLEASURE TO WORK WITH,
MADE PROCESS EASY.
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BEST DEAL, THE GUYS AT LIBERTY MOTORS WERE EXCEPTIONALLY HELPFUL,
HONEST, WILLING TO DO WHAT IT TAKES FOR CUSTOMER SERVICE,
THE FRIENDLY SERVICE HAS BY FAR EXCEEDED OTHER DEALER EXPERIENCES.
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BEST PRICE, BEST DEAL, GREAT PEOPLE.
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Best price, Best deal, Great people, Great experiance, Easy transaction, Great service.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, SALES WAS WONDERFUL
AT LIBERTY MOTORS, WE REALLY APRECIATED DEALERS APPROACH, THANKS.
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BEST PRICE, GREAT PEOPLE, GREAT EXPERIENCE, THIS WAS THE EASIEST AND MOST PLEASANT CAR BUYING EXPERIENCE I HAVE EVER HAD.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, WELL WORTH THE DRIVE FROM MERCED.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, WAS VERY PLEASANT BUYING EXPERIENCE, TOP QUALITY VEHICLES.
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BEST DEAL, BEST PRICE, BEST PEOPLE.
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VERY GOOD PEOPLE TO DEAL WITH.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, PLEASANT SALES PEOPLE, NO HASSLES.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, I LIKE THE IDEA THAT WE DID NOT HAVE TO SIT IN HERE FOR HOURS, GUYS WERE GREAT AND NO PLEASANT, NO PRESSURE.
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BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, ALL OF YOU WERE VERY NICE TO DEAL WITH, THANK YOU FOR THE GREAT EXPERIENCE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, FRIENDLY STAFF AND SERVICE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, EASY TO WORK WITH, VERY LOW KEY AND NO PRESSURE, WE FELT CONFIDENT THAT YOU GUYS WILL MAKE THE NUMBERS WORK, THANK YOU.
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GREAT EXPERIENCE, EASIST PURCHASE I'VE MADE, LIBERTY MOTORS IS A GREAT PLACE TO BUY A CAR FROM.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE.
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BEST PRICE, GREAT PEOPLE, EASY TO DEAL WITH.
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GREAT EXPERIENCE, ERNIE WAS EXTREMELY NICE, AND VERY FRIENDLY.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, FANTASTIC SERVICE, GREAT PRICES, THIS IS THE WAY CAR BUYING SHOULD BE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, WE WILL RECOMEND LIBERTY MOTORS TO ALL OUR FRIENDS, THIS WAS THE BEST CAR BUYING EXPERIENCE I HAVE EVER HAD.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, THHANKS A BUNCH,
GREAT ATMOSPHERE.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, SMOOTH AND EASY TRANSACTION.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, VERY NICE EXPERIENCE,
WELL TAKEN CARE OF, LIKED HOW THE PROCESS WAS.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, EVERYONE WAS POSITIVE
AND FRIENDLY, I LIKE DOING AND KEEPING MY BUSINESS IN NEVADA COUNTY.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, I TRULY ENJOYED
THE SERVICE I GOT, THEY WERE A PLEASURE TO WORK WITH, THEY LOOKED OUT FOR MY NEEDS, I WILL BE MORE THAN HAPPY TO REFER THEM TO OTHERS.
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BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, ANSWERED ALL MY QUESTION,
UNDERSTOOD MY SITUATION AND CAME UP WITH A SOLUTION. THANK YOU
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, OF ALL THE WEBSITES ON CARS.COM LIBERTY MOTORS WAS THE BEST PRICE OF THEM ALL.
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BEST DEAL, GREAT PEOPLE, VERY GOOD EXPERIENCE, EASY TO WORK WITH.
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GREAT PEOPLE, EASY PURCHASE
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BEST DEAL, GREAT PEOPLE, FRIENDLY AND EASY TO TALK TO, BEST PART IA A LOCAL DEALERSHIP.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, THIS WAS THE EASIEST CAR PURCHASE WE HAVE EVER MADE, THANK YOU.
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GREAT PEOPLE, GREAT EXPERIENCE, LIBERTY MOTORS IS THE ONLY DEALERSHIP I DEAL WITH.
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BEST PRICE, BEST DEAL, GREAT PEOPLE, GREAT EXPERIENCE, I'LL COME BACK SOON.
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